Evian

 

PROJECTS:

  • Wimbledon Championships
  • Hurlingham Club with Kirsty Gallagher.
  • Evian Championship

CONTENT:

  • Content for Online distribution.

 

Overview

We have been working with Evian for 4 years now – initially through the Evian Championship Women’s Golf Tournament formerly known as the Evian Masters, and then through their sponsorship in the sport of Tennis – in particular Wimbledon. Although tennis has a niche appeal the challenge has been to create content to appeal to a mass audience and they have successfully used celebrities to bridge the niche/mass gap.

Online content // Wimbledon

Objectives

To produce content to communicate to a mass audience Evian’s involvement with the Wimbledon Championships – leveraging both player sponsorships like Maria Sharapova and also celebrity relationships.

Approach

For this job we used our usual multi-skilling approach – a single person resource equipped to undertake all roles and handle celebrity idiosyncrasies.

Roles

Directing, shooting, editing and delivering same day turnaround.

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Example: Kirsty Gallagher and Mark Philippoussis

Online Content // Hurlingham

Objectives

To produce online content around the Paribas Tennis tournament at the Hurlingham Club. Presented by Kirsty Gallagher, the goal was to communicate to the press and media Evian as the official water partner of the event. As always with Evian the emphasis was on entertainment!

Approach

The same approach as above – lean and mean single person resource quickly shooting and editing to achieve a hyper-fast turnaround and achieve newsworthy content.

Roles

Directing, Shooting and Editing…plus celebrity liaison.

Online content // Evian Championships

 

Objectives

To produce branded content to support Evian’s sponsorship of the Evian Masters women’s golf tournament in France. French celebrities were used speaking in both English and french – so appealing to both local and International audiences.

Approach

This job was an extension of our existing digital coverage of the event and as such it was supported by a team of sentient creators and editors. As usual the content to posted on the same day making it highly topical.

Roles

Directing, shooting, editing and delivering same day turnaround.

Example: Celebrity sporting challenge

 

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