HSBC

 

PROJECTS: HSBC Sponsored…

  • WWF conservation projects.
  • Wimbledon Championships tennis content.

CONTENT:

  • Internal Communications films – Corporate social responsibility
  • External films – customer interaction.

 

Overview

We have worked both directly and indirectly with HSBC on a range of projects. Initially through our relationship with conservation NGO WWF on the HSBC Climate Partnership – a project which saw HSBC support a fresh water initiative across Asia. And then through our fan-focussed work at the Wimbledon Championships – for which HSBC were a supporting partner. At all times that have been a great company to work with.

WWF Projects // HSBC Climate Partnership

Objectives

To produce a regular stream of progress report video updates to communicate the roll-out of the HCP (HSBC Climate Partnership) across Asia. This involved woking with local HSBC staff in both Mumbai and Hong Kong.

Approach

Alongside the WWF team responsible for the HCP we identified key moments in the project’s story timeline and then set about creating the content to convey them to the stakeholder audience.

Roles

As usual we adopted a low-profile approach to minimise our impact upon the environment. A single-person multi-skilled resource was deployed to both create and edit the content.

Click on the icon to view more clips from this project

Click on the icon to view more clips from this project

Wimbledon Championships //

Objectives

To create a strand of fan-focussed content for social media and online distribution.

Approach

These self-shot presented clips enabled a very low profile approach to the content creation – gaining the best reaction from fans who were not intimidated by the presence of the camera.

Roles

Presenting, shooting and editing.

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