Ben Ainslie Racing (BAR)
- 2013 – JP Morgan America’s Cup World Series
- 2014-2017 – BAR America’s Cup Challenge
- News – for Online and VNR Broadcast distribution.
- Communications Films – Internal and External.
We are very excited to be working with Ben and the team. We genuinely share their belief in their ability to bring the America’s Cup back to British shores for the first time since 1851! As such we are assisting them in that endeavour in any way we can and are BAR’s “Outsourced-Content Supply Partner”. In the last AC World Series we worked with Ben under the sponsorship of JP Morgan – providing daily news highlights. This time we are extending our involvement to News, Communications Films and Graphic Animation as the 35th America’s Cup looms and the World Series gets underway this year.
AC World Series, Naples // News Content
To produce Daily Highlights for JP Morgan over the course of the event. The requirement was for high production-value content, as befits the client, whilst at the same time meeting the expedient demands of news delivery deadlines.
The job required a multi-skilled “one-man” team. For each day we adopted a different theme for the content to keep it fresh…marrying our own shot content with the official race coverage.
Producing, shooting, editing, scripting, and online distribution.
BAR America’s Cup Challenge //
To produce a variety of content for the team including VNRs, Graphic Animations and Films to communicate the story progression of the team both internally to the workforce, partners and stakeholder…as well as externally to fans and the media.
The approach varies hugely given the requirement but generally we work for BAR as a dedicated resource.
Producing, Directing, Shooting, Scripting and Graphic Animation.