The Daily Telegraph

 

PROJECT:

  • “3 Days in the Alentejo…” format

CONTENT:

  • Both branded and unbranded chaptered story segments for online subscription consumption

 

Overview

We are in the early stages of building both a Commercial and Supply partnership with the Daily Telegraph (DT) Tavel department. The Commercial approach is where we bring a Sponsor or Travel Company to the table – underwriting the cost of the content creation as well as a DT platform fee. The supply approach is where we are simply commissioned by DT to create all cross-platform assets to produce a story. These include Copy, Stills and Video.

Online content // 3 days in the Alentejo

Objectives

To create a balanced film that would withstand editorial scrutiny whilst at the same time meeting the needs of our commercial partner in this instance – Sunvil Holidays.

Approach

Working closely with Sunvil Holidays we a carefully planned what content would be included in the 3 days and then set about successfully achieving these goals.

Roles

Researching, producing, shooting, editing, scripting and presenting

Example: “3 days in the Alentejo”

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