The Wimbledon Championships
PROJECT: Behind the Scenes (BTS) content to broaden the fan’s online enjoyment of the event.
CONTENT: Fan-focussed online content, some of which is branded HSBC
As part of IMG’s involvement in the management of the international TV production and rights for the AELTC, in recent years they have been asked to fulfil a digital requirement as online and social media has flourished. As one of IMG’s preferred digital content supply partners fortunately much of this work falls to us. Working with an IMG producer we have created a stream of daily BTS online content – shot, edited and delivered expediently. Some of this content has been sponsored by HSBC and the remainder by the AELTC itself as part of its service to fans.
Fan content //
To create fun fan-focussed clips for online consumption. The clips were presenter-led and involved interaction with fans to get their favourites, points of views, opinions etc. Some of the content fell under a HSBC branding campaign.
One-man multi-skilled resource – including in Steve’s case shooting himself presenting…not easy! As with all BTS content speed is paramount to ensure topicality of content.
Presenting, shooting, editing and scripting.