FGW // Rebrand & Refurb
As First Great Western embarks upon a major Rebranding programme so we are helping in several ways. Firstly to document the process and communicate those changes both internally and externally. And secondly to educate customers and employees alike to the history and legacy that the name change will evoke…taking us back to the original brand…and hark back to a time when travelling by train was an exciting and romantic experience.
Client: First Great Western
Job: Rebrand & Refurbishment
Type: Internal Communications, BTS
Skills: Multi-skilled single-person resource