IMG

 

 

PROJECT: Content creation to support Rolex sponsorship of top international yachting events.

CONTENT:

  • News – for Online and VNR Broadcast distribution.
  • TV programming (The Rolex Spirit of Yachting show) distributed globally via CNN and BBC Worldwide.

 

Overview

We having been working with Rolex, through IMG Media, for the past 3 years. Their sponsorship of the top international yachting events has necessitated a comprehensive media campaign to communicate this association – delivered to an audience through Online, Social Media and Broadcast platforms. Thanks to our expertise in Sailing and Digital/Broadcast content creation we act as an integral resource to help IMG meet these needs.

News content //

Objectives

To produce high production-value content, as befits the client, whilst at the same time meeting the expedient demands of news delivery deadlines.

Approach

Success is dependant upon a strong journalistic approach, expertise in the subject, a diverse skill set and fine attention to detail. There is no margin for error.

Roles

Producing, shooting, editing, scripting and voicing

Example: Farr 40s news package, Day 1

Example: “Spirit of Yachting” – Sydney Hobart Race 2014

TV Programming //

Objectives

To produce an entertaining half-hour TV programme that will engage a global audience, tell the story of the event and communicate Rolex’s association with it.

Approach

Pre-production and research are key to producing a successful Spirit of Yachting episode as well as identifying strong story lines, securing access and adopting a fresh creative styling.

Roles

Producing, Directing, Shooting and Scripting…plus client liaison.

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