Continental – Road to France Ep 2

Sportcel / Continental
Steve Edmonds
Genre type
Films / Branded Content

Film Story

More from our branded content output for Continental Tyres through the sporting agency Sportcel.

We helped devise a strand of content to maximise Conti’s sponsorship of the European Football Championships. The content was targeted to fans travelling to France to watch the games and as such set about visiting all of the stadium venues.

It was a testing but rewarding month on the road!