SAP – Sony Open App

IMG Media / SAP
Steve Edmonds
Genre type
Films / Branded Content

Film Story

SAP has been supporting World Tennis for a long time and are a sponsor of the Sony Open Tennis Tournament. As part of their support for the event they have produced a fan-facing app. We were asked to produce a stream of content from the event to help publicise the app and the impact analytics are having upon the sport. In this episode we get to grips with Hawkeye technology.